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About Us
Our company, founded in 1996 by Mr K.S.Selvaraju, started as a small 10 by 10 shop in Cheyyar. At that time, the market was flooded with non-kdm jewellery, but we saw an opportunity and introduced 916 jewellery to the market. Our aim was to provide high-quality jewellery to our customers and change the perception of non-kdm jewellery in the market.
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