About us

Our company, founded in 1996 by Mr K.S.Selvaraju, started as a small 10 by 10 shop in Cheyyar. At that time, the market was flooded with non-kdm jewellery, but we saw an opportunity and introduced 916 jewellery to the market. Our aim was to provide high-quality jewellery to our customers and change the perception of non-kdm jewellery in the market. In the early 2000s, we took another big step and became the first jewellery shop in Cheyyar to obtain a hallmark license from the government. This not only strengthened our reputation as a trustworthy and authentic retailer but also allowed us to expand our customer base and gain even more loyal customers. Due to the increasing demand and our commitment to providing a wide selection of jewellery options to our customers, we decided to expand our jewellery business in 2008. We opened a large 3000 sq. ft showroom, which is still the biggest in Cheyyar. This expansion allowed us to showcase a larger range of jewellery and provide a more comfortable shopping experience for our customers.

In the same year, we also opened the largest textile and readymade showroom in Cheyyar, covering a massive 10,000 sq. ft. This move was in line with our vision of becoming a one-stop-shop for all our customers’ fashion needs. In 2014, we further diversified our business by opening a supermarket and vessels showroom directly opposite to our jewellery showroom. This expansion not only added convenience for our customers by catering to their daily household needs, but it also helped us to improve our overall customer experience. Today, we are proud to say that our company has grown and expanded to include not just jewellery, but also textiles, readymades, a supermarket, vessels shop, and even a furniture shop. We are constantly striving to provide our customers with the best quality products and services and are grateful for their continuous support in our journey.